Friday, September 4, 2009

Need this Now!


It's Givenchy's Gloss Interdit Ultra-Shiny Color Plumping Effect. I checked out the product in-store, but decided to wait on the purchase until I had a chance to read the reviews online. Now I'm kicking myself because consumers love the hell out of this gloss!

An open letter to Sephora --

Dear Sephora,
If you're out there reading this, I think you should find a way to feed online customer reviews in your brick & mortar stores. You know the majority of the reviews are positive, so this won't be destructive to your business. Many times, your employees don't have an opinion on a specific product that customers are interested in. (Me: Can you tell me anything about this Givenchy gloss? Sephora Rep: Well I don't use it personally, but I've heard good things ...) It's nothing against your staff -- there are a million products out there, it's hard for even addicts like me to keep up! It would just be really helpful to be able to reference other consumer's perspectives in the store.

I remain your loyal devotee and you, my house of worship,
EBoogie

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